Marketing professional with over 22 years of experience in strategic brand management within the beverage industry. Currently, I am the National Marketing Director at Bodegas Williams & Humbert, where I lead the development of commercial strategies, optimize brand presence in the Spanish market, and plan campaigns to boost distribution and sales.
I hold an MBA in Digital Marketing from CEU San Pablo University and a Master’s in Marketing and Commercial Management from the European Postgraduate Institute. Throughout my career, I have gained experience in strategic marketing, digital communication, and client management, with a focus on innovation and digital transformation in the sector.
