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Ron Dos Maderas Luxus collaborates with the Billion Baby Turtles campaign

More than 3,000 baby turtles in danger of extinction will be freed thanks to the contribution made by Ron Dos Maderas Luxus to this initiative.

Luxus. This is the name of the top of the Dos Maderas range of rums produced by Williams & Humbert. A rum aged for 10 years in the Caribbean and five in the Jerez winery. Luxus is also the name of the first turtle adopted by the brand in 2014 in collaboration with ICAPO (Eastern Pacific Hawksbill Initiative) with a donation being made for the adoption of Hawksbill turtles in danger of extinction.

Ron Dos Maderas Luxus now renews this collaboration destined to save turtles in danger of extinction. To do so, Dos Maderas rum has decided to support the Billion Baby Turtle campaign, a program by SEE Turtles which has the support of SOS Nicaragua.

Every dollar counts. The donation of just one dollar can contribute to the protection of a baby turtle belonging to a species in danger of extinction. These marine turtles play a fundamental role in the maintenance of the marine ecosystem of the Pacific coastal region, including coral reefs and seagrass meadows. The survival of the different species of turtle in these waters is in danger due to the poaching of their eggs, which are sold illegally on the black market, or the illegal use of their shells to make diverse objects. By participating in this campaign important nesting beaches are protected, ensuring that baby turtles are able to cross the sand and reach the sea thanks to beach patrols organized by groups of local residents.

This collaboration with the campaign Billion Baby Turtles (Help us save a billion turtles!) originates from the desire of Bodegas Williams & Humbert to create closer ties between the region from which its range of rums originates and in which these species, which play such an important role in conserving the environment, are in danger of extinction.


Luxus is the top of the Ron Dos Maderas range.  A rum originating in the Caribbean and then transported to Bodegas Williams & Humbert to continue ageing in casks that have previously aged 20-year-old “Dos Cortados” palo cortado sherry and “Don Guido” Pedro Ximenez sherry. The range is made up of Dos Maderas 5+3 (5 years in the Caribbean and 5 years in Jerez); Dos Maderas Selección (blend of rums from selected casks of Dos Maderas 5+5 and the Caribbean rums used for Luxus) and the top of the range: Dos Maderas Luxus: 10 years in the Caribbean and 5 years in Bodegas Williams & Humbert, where it ages in casks that have previously contained “Don Guido”, a 20-year-old Pedro Ximénez sherry.

The Billion Baby Turtles campaign has to date saved over a million turtles in danger of extinction. Thanks to the activities set in motion by SEE Turtles, over 500 volunteers have participated in over 4,000 conservation patrols and over 10,000 students have received training in the subject. Together with the Billion Baby Turtle program, this organization has also initiated the Too Rare to Wear campaign to make tourists aware of the situation and put an end to the trade of objects made from tortoiseshell extracted illegally from the shells of hawksbill turtles.


To help achieve this figure of a billion turtles all you need to do is make a donation on the web site www.seeturtles.org/venecia, where for just one dollar you can help to save these turtles.


LUXUS, top of the Dos Maderas Rum range, was awarded two Gold Medals at the Rum Masters 2016 and the World Rum Awards 2016, organised by the prestigious publications The Spirits Business and The Drinks Report, respectively.

“You could find complexity in every rum and every single rum had its own personality” and in the case of Luxus, in accordance with these words from The Spirits Business jury, this personality rests in its dual ageing process, first in the Caribbean and later at the Williams & Humbert bodega in Jerez using the solera aging system. Luxus is aged for 10 years in the Caribbean and for a further 5 in casks which have previously contained one of the oenological jewels of Bodegas Williams & Humbert: Don Guido, a 20 year-old Pedro Ximénez. The result is LUXUS, a 15 year-old rum which contains the essence of both the Caribbean and Jerez.

These awards bestowed by The Spirits Business and The Drinks Report are added to those which another publication, Drinks International, awarded Ron Dos Maderas 5+5 PX after including it in “The Dozen” – which means being among the 12 best brands in the world – and in the Top Ten Trending Brands according to a survey carried out amongst the 50 best bars in the world.

As Ian Burrell, the prestigious Rum Ambassador, states: “Dos Maderas has created its own style. It takes advantage of its dual aging in The Caribbean and in Jerez. It has also employed an old method of using sherry casks as part of the ageing process to create this Jerez rum”

It is precisely this twinning of two cultures – the Caribbean and Jerez – which has led Bodegas Williams & Humbert to collaborate with ICAPO, an organization dedicated to the conservation of the Hawksbill Sea Turtle and emblem of our rum. This species of turtle inhabits the waters of the Caribbean and is in danger of extinction. Williams & Humbert therefore donates part of the profits from sales of Luxus to help in the conservation efforts of the beautiful Hawksbill Sea Turtle.