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Hoy Williams-Humbert

Bodegas Williams & Humbert is located in the geographical triangle formed by the cities of Jerez de la Frontera, El Puerto de Santa María and Sanlúcar de Barrameda. This triangle has a unique microclimate owing to the influences of the Guadalquivir and Guadalete rivers, giving rise to the term “the Mesopotamian valley of western Andalusia”.

Hoy Williams-Humbert

At present, Williams & Humbert is comprised of the central installations (Europe’s largest wine cellar), the vineyards and Sovisur, their distributing company in Spain.

The family have handed down longstanding winemaking traditions and sales expertise in international markets from one generation to another.

Two different generations currently work side by side with prestigious professionals, comprising a dynamic, energetic team with a great deal of business initiative while maintaining the traditions and knowledge acquired through a century and a half of experience in Jerez.

Bodegas Williams & Humbert now sell their products in over 80 countries and they are developing an ambitious diversification project in the sector of high quality food products. The firm’s subsidiary company SOVISUR distributes their products – the Canasta and Dry Sack Sherries and the Gran Duque de Alba brandy amongst the most prominent – throughout Spain. The diversification has additionally led them to add products from other quality demarcations such as Ribera del Duero (Marqués de Polavieja red wines), Rioja (Viña Paul and Peñazola red wines), Rueda (Viña Saltés) and Albariño (Espírito da Terra).

Their innovative projects also include Crema de Alba, the world’s only cream liqueur made from Solera Gran Reserva Jerez brandy and the rums Dos Maderas and Malabar, products that merge two cultures and which are made with a double ageing process.

The firm’s recent entrance in the food sector with the Medina del Encinar brand, comprising pure sheep’s-milk cheese and Iberian pork products, has enjoyed significant success.

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